Key takeaways:
- Employees can request the help of University Advancement to track down reliable information about alumni.
- The Advancement Services team can make connections with alumni based on college, department, program or area.
Across campus offices, the need for accurate alumni information is growing, and that’s driving departments to allocate more staff time to track it down. The Advancement Services team can help.
University Advancement is the office of record for all degreed alumni and maintains current alumni records. That means it can help employees connect with alumni from their college, department, program or area.
Rather than spending hours searching LinkedIn, maintaining spreadsheets or building new alumni databases, Advancement Services accepts requests to identify the right audience to help employees achieve their goals and ensure they use the most accurate information available.
More than names and graduation years
Alumni records include a wide range of information that can help support outreach efforts, such as:
- Degree, major, college, department and graduation year
- Employer and job title
- Industry and career information
- Location
- Contact information
- Alumni engagement and involvement
- Other demographic and professional information available within University records
In addition to obtaining alumni information directly, University Advancement uses tools that help match alumni with publicly available professional information, including LinkedIn data, allowing the team to continually refresh employment and career information at scale.
How the Advancement Services team can help
The office invites a wide range of requests to find the right audiences, whether employees are planning an event, recruiting volunteers, seeking guest speakers or looking to connect with alumni in a particular industry or region.
Common requests include:
- Events and reunions
- Alumni & Friends gatherings
- Guest speakers and classroom engagement
- Advisory boards
- Career and networking programs
- Volunteer opportunities
- Regional outreach
- Industry-specific engagement
- Surveys and research
- Communications and storytelling
- Fundraising and cultivation efforts
Why use Advancement Services?
Creating separate spreadsheets or departmental databases often leads to outdated information, duplicate efforts and alumni records being stored in multiple places.
Instead, the Alumni Services team can do the data work for employees.
The team can help you find the right alumni, build the right audience and develop the right approach while maintaining a single, reliable source of alumni information for the University.
Start with University Advancement
Before creating a new alumni list or beginning a LinkedIn search, connect with University Advancement first. Chances are, the team already has the information needed or can help find it.
Not sure exactly what information is needed? That’s OK. Include details about what you’re trying to accomplish, and the team will help determine the right audience, data and strategy to support your goals.
