Every semester, departments across Metropolitan State University of Denver tackle the same challenges: finding the latest logo, writing an announcement, updating a webpage, promoting an event or locating approved campus photos and logos.
The good news? You don’t have to start from scratch.
Brand Central brings together the University’s communications, marketing and brand resources in one place, making it easier to find brand assets, templates, writing resources, policies, contacts and how-to guides whenever you need them.
“These toolkits take the guesswork out of common communications and marketing tasks, helping employees work more efficiently,” said John Arnold, senior director of communications. “They offer a clear starting point, guidance and turnkey assets to help ensure that our work consistently reflects the University’s brand and mission.”
Bookmark these resources so they’re ready the next time you’re planning a project.
Crafting an announcement, newsletter, presentation or other communication?
The Communication Toolkit brings together the standards and resources employees use most often when creating communications.
Resources include:
- AI, email, presentation and speechwriting guidance
- Editorial style, grammar and University messaging guides
- University facts, statistics and approved language
- Contacts and intake information for University Communications and Marketing
Looking for letterhead or branded template?
The Marketing Toolkit is the home for official University brand assets.
Inside you’ll find:
- PowerPoint, letterhead and other branded templates
- Color standards and brand guidelines
- Frequently asked questions about the University’s visual identity
Need to promote something on social media?
The Social Media Toolkit helps approved account managers navigate their accounts and the University’s social media processes. Additionally, anyone can request post support on University channels through the intake form.
You’ll find:
- Account management and strategy guidance
- Contacts for University social media managers
- Procedures for responding to comments and complaints
- Best practices and policies
Need access or wish to become a social media manager? Review steps in the Early Bird article, “New social media policy outlines guidelines for AI usage and more,” or click below.
Updating your department website?
Web Author Resources help WordPress editors solve common issues and learn new skills. Similar to social media managers, employees must complete web author training to manage University website content.
Resources include:
- Step-by-step written and video tutorials
- Image and accessibility guidance
- Consultation request forms
- Information about the Web Authors Community on Microsoft Teams
Looking for campus video clips?
The MSU Denver b-roll library contains more than 20 downloadable reels, including campus aerial footage, student activities, Commencement and program-specific video.
Need approved campus photos and logos?
Brandfolder is the University’s searchable library of official photography, logos and other digital assets.
Instead of searching old folders or requesting files individually, employees can quickly locate approved images for websites, presentations, marketing materials and more.
Planning an event?
The University Events best practices and resources page walks event planners through the process from start to finish.
You’ll find:
- Planning checklists
- Templates
- Preferred vendor information
- Consultation request forms
- Best-practice guides for campus events
Whether you’re launching a major campaign or simply updating a webpage, Brand Central can help you spend less time searching for resources and more time creating.
