Metropolitan State University of Denver has launched its latest brand assessment survey to better understand perceptions of the University among employees, students and community partners. The brand assessment, which takes place every five to seven years, will yield insights to ensure that MSU Denver’s marketing, messaging and outreach strategies continue to effectively reflect the University’s mission and impact.
The survey opens today and was emailed to all employees and current students from Metropolitan State University of Denver ([email protected]).
Why your input matters
The results of the last survey, conducted in 2018, revealed that MSU Denver has shifted from a local college to a leading public university in Colorado. The survey results showed 84% brand recognition. The findings showcased that faculty members, staff members and students had positive perceptions and opinions of MSU Denver. Additionally, brand recognition increased among local business leaders.
“This survey gives us the chance to hear directly from our employees and students about how they view MSU Denver and the opportunities to strengthen our messaging,” said Emalie Whan-Traylor, director of Advertising. “The insights we gain will shape how we tell the story of MSU Denver.”
This year’s survey will explore:
- Top-of-mind perceptions of MSU Denver.
- Awareness of key programs and strategic initiatives.
- Recall of campaign messaging and media channels.
- Insights to move the brand forward.
Next steps
The survey will remain open through Feb. 7. Results and actionable insights from the survey will be shared later in the year.
Be sure to check your email or use the links above to complete the survey, which will take about 10 minutes. Your voice is essential to shaping MSU Denver’s future and amplifying the stories that make our University extraordinary.
