Changemakers Wanted: Inside the latest advertising campaign 

Metropolitan State University of Denver is doubling down on its call for innovators, dreamers and doers. The University has refreshed its “Changemakers Wanted” advertising campaign to inspire the next generation of Roadrunners and highlight the stories of students shaping their futures. 

The “Changemakers Wanted” campaign originally launched in spring 2023: an invitation to anyone wanting to create change, no matter who you are or where you’re from. This fall, MSU Denver has refreshed the advertising campaign with updated visuals and messaging.

The new campaign rolls out across Colorado throughout this fiscal year in three ways: 

• Static (i.e., digital images) and video ads visible in August; 

• Streaming, billboards and bus backs in October; and 

• TV commercials in January.  

This year’s ad campaign highlights three new videos that feature our students. They tell the MSU Denver story by showcasing student life on campus, iconic campus locations, learning from home and in classrooms, and the culminating event of the student journey: Commencement.  

“In close collaboration with MSU Denver Admissions, this data-driven advertising campaign is designed to align with the university’s recruitment goals, optimize advertising strategies, and better define target audiences — all while gathering insights to inform future planning,” said Emalie Whan-Traylor, director of advertising. “A special thanks to our partners in Admissions for their collaboration in co-creating the campaign’s headlines and messaging.”