University Communications and Marketing is leading the charge on a brand-platform refresh: “Changemakers Wanted.” This is an updated phrase to use when talking about the University’s spirit, purpose and values.
“Changemakers Wanted” is a call to action. Change takes hard work, determination, skill and heart. This is a call to all aspiring changemakers: Turn ambition into achievement at MSU Denver.
The updated brand platform is an opportunity to refresh MSU Denver messaging for:
- Advertisements directed to MSU Denver’s target prospective students and their parents, advocates and influencers.
- Increased brand awareness across the state of Colorado.
- Building solidarity and camaraderie across MSU Denver.
Over the next few weeks, you will begin to see “Changemakers Wanted” messaging on campus, in Denver and across Colorado.
Phasing out of “Reimagine Possible” won’t happen overnight — and that’s OK! The Communications and Marketing team is planning for a full launch of “Changemakers Wanted” in early September. This six-month time frame allows the UCM team to create a new brand-ambassador program, update print and digital materials for departments/programs and work closely with web authors to update their websites.
Keep an eye out for more updates on “Changemakers Wanted” in the Early Bird!